"Talk It Up Rochester" is a new campaign to encourage Rochesterians to become community ambassadors and show their pride in our region  .

Running throughout the year, this campaign is comprised of ads citing specific reasons why the Rochester and Finger Lakes Region is a great place to do business. Here are a few impressive facts:

* Places Rated Almanac counts Rochester as one of the top 10 "Most Livable" cities in the U.S.

* The Rochester Region has the most number of patents per worker

* Our workforce is highly educated, technically-inclined, and innovation-oriented

The Rochester Region is a hub for major industries from optics to biotechnology to alternative energy to food and beverage manufacturing. We want those who live and work here to become our community's ambassadors, rainmakers and matchmakers, to help grow the economic health of our region.

Look around our site for more reasons to be proud to live, work, and play in the Greater Rochester and Finger Lakes Region.

• GRE's Talk It Up Rochester newsletter - Winter 2010 edition - 2/23/2010

• GRE's Fall 2009 edition of Talk It Up Rochester newsletter - 11/10/2009